top of page

DEVELOP YOUR TRAIL'S BRAND IDENTITY

Picturesque Park Scenes

WHY?

Building a strong brand for a long-distance trail can be crucial for its success and sustainability because it can:

  • Attract hikers and build recognition.

  • Create identity.

  • Improve recognition and loyalty.

  • Increase foot traffic.

  • Create economic benefits for local communities.

  • Improve fundraising and sponsorship opportunities.

  • Increase conservation awareness and stewardship.

  • Facilitate community building and creating volunteer support.

  • Encourage sustainable tourism.

On the Trail

WHAT DOES DEVELOPING A TRAIL'S BRAND IDENTITY INCLUDE?

Branding and identity plans can be custom tailored to your needs and goals.

​

  • I have been a graphic designer for over 25 years and have created many logos and brand identity strategies in that time. I will use that experience to create or enhance your brand by:

    • Designing a logo for your trail or organization.

    • Developing a design/style guide for your trail including fonts, colors, and suggestions on logo use to create a consistent brand.

    • Investigating and exploring what makes your trail unique to help you find the trail's "personality." 

    • Developing a plan for how to apply this style/personality/brand among all trail materials, communications, and media assets.

    • Developing a marketing plan.

​

* Note some aspects of this service could be delivered by a vetted group of talented contractors.

Don’t see something listed or are not sure what your needs are?

Book an office hour or a free 20-minute consult.

​

By working with me, you are not only accessing 20+ years of long-distance trail hiking and professional experience but you will be connected to my network of long-distance hiking and outdoor industry professionals so I can find the right people or services for your needs.

bottom of page