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SERVICES FOR TRAIL ORGANIZATIONS

Do your trail resources adequately prepare hikers for the realities of planning and hiking your trail? Work with me to enhance the information available, communicate effectively with your hikers, and connect them to the unique aspects of the local communities or environments that make your trail an amazing adventure.

I will improve the hiking experience on your trail.

Quick Review

TRAIL MATERIAL AUDITS

Work with me to:

  • Audit existing trail resources to identify gaps and opportunities to improve the materials.

  • Interview past hikers to identify trail resource issues, safety concerns, and the accuracy of trail materials.

  • Identify and interview interested future hikers to understand their desires/interests/concerns with existing trail resources.

  • Hike your trail to evaluate resources, update materials, engage with the local trail community, and more.

Book a free 20-minute meeting to learn more.

In Depth Review

TRAIL MATERIAL DESIGN & PRODUCTION

Work with me to:

  • Create an assessment report with recommended next steps to edit, update, build, create, or design new or existing resources (following a trail material audit - see above).

  • Edit and update existing trail materials.

  • Build, create, or design new or existing trail materials (mapping, guidebook, databook, town guide, water resources, and more). View my design portfolio for examples of this type of work.

 

Book a free 20-minute meeting to learn more.

Reflection in a Pond

COMMUNICATIONS/PR STRATEGY & DELIVERY

Work with me to:

  • Audit existing communication channels and plans.

  • Develop or improve your communication strategy with hikers and the community.

  • Identify and pitch local and national media sources (newspapers, magazines, TV, podcasts, film, and more).

  • Develop engaging presentations and outreach strategies.

  • Deliver presentations, keynote speeches, webinars, moderate panel conversations, and more.

  • Help craft your trail’s story and unique identity. 

  • Hike and write a daily blog on your trail. Visit my hiking blog or read some of my writing for examples of this type of work.

Book a free 20-minute meeting to learn more.

DEVELOP ENVIRONMENTAL ENGAGEMENT STRATEGIES

Work with me to:

  • Identify environmental and conservation issues that affect your trail corridor.

  • Work with local environmental organizations to identify relevant actions hikers can engage with.

  • Develop an action plan to deepen engagement with your hikers in environmental issues.

  • Embed environmental and conservation information into trail materials. Visit the Oregon Desert Trail website for an example of this type of work.

Book a free 20-minute meeting to learn more.

River

SYSTEMS DESIGN & MANAGEMENT

Work with me to:

  • Audit existing systems to identify areas for improvement.

  • Facilitate a strategic planning process and action plan.

  • Design and develop new systems around hiker, volunteer, stakeholder engagement, and more.

  • Develop strategies for your systems to create sustainable and efficient management workflows.

Book a free 20-minute meeting to learn more.

Green Lake

INTERACTIVE MEDIA DESIGN & MANAGEMENT

Work with me to:

Book a free 20-minute meeting to learn more.

Foggy Lake

DESIGN & CONTENT DEVELOPMENT

Work with me to:

  • Design a logo.

  • Create a brand strategy and/or style guide.

  • Design and produce printed publications and collaterals including newsletters, reports, posters, flyers, rack cards, brochures, ads, and more.

  • Design and produce trail swag including stickers, hats, shirts, and branded items.

  • Design and create compelling print and web graphics.

  • Design signage and wayfinding systems.

  • Write compelling copy and articles for your website, blog, newsletters, and more.

  • Develop a newsletter or blog to help tell your story and engage with your audience. View my design portfolio for examples of this type of work.

Book a free 20-minute meeting to learn more.

Forest Path

ORGANIZATIONAL & STAKEHOLDER ENGAGEMENT

Work with me to:

  • Interview staff and board members to identify gaps or opportunities for organizational development and management.

  • Interview agency partners, and local stakeholders to identify opportunities for increased collaboration and relationship building.

  • Conven community conversations.

  • Build trail town or gateway community program.

Book a free 20-minute meeting to learn more.

Contact Services Page
Trees and Mountains

INDUSTRY CONNECTIONS

Work with me to:

  • Develop relationships with outdoor industry businesses.

  • Collaborate with the outdoor industry to create compelling storytelling and co-branding opportunities.

  • Create engaging initiatives and promotions with outdoor industry partners.

  • Encourage outdoor industry support of your trail and recreation opportunities.

  • Develop strategies to promote environmental stewardship of the outdoor industry and your trail.

  • Access my 20+ years of connections to the long-distance trail community, outdoor industry, and hikers.

Book a free 20-minute meeting to learn more.

Don’t see something listed or are not sure what your needs are?

Book at free 20-minute meeting today.

 

By working with me, you are not only accessing 20+ years of long-distance trail hiking and professional experience but you will be connected to my network of long-distance hiking and outdoor industry professionals so I can find the right people or services for your needs.

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